The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Domestic Violence
Agency: Publicis Conseil / Paris
Client: France 5 Category: Consumer - Television / Budget Under $100K - Single
Library
Agency: Sid Lee / Montréal
Client: Kumpan Electric Category: Consumer - Television / Budget Under $100K - Single
Crisper TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Crispers Category: Consumer - Television / 30 Second - Campaign
Priceline TV Campaign
Agency: BBDO / New York
Client: Priceline.com Category: Consumer - Television / 30 Second - Campaign
It's Really Time to Let Go
Agency: CP+B / Miami
Client: letgo Category: Consumer - Television / 30 Second - Campaign
Epic Cord Fail
Agency: Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles
Client: JBL Category: Consumer - Television / 30 Second - Campaign
Weird, Right?
Agency: Droga5 / New York
Client: Scion Category: Consumer - Television / 30 Second - Campaign
Way Better Rich Person TV Campaign
Agency: McCann / New York
Client: New York Lottery Category: Consumer - Television / 30 Second - Campaign
UBS Retirement Campaign
Agency: Publicis Communications Schweiz AG / Zurich
Client: UBS Category: Consumer - Television / 30 Second - Campaign
Santa Suits Up
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer - Television / 30 Second - Campaign
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Agency: Barton F Graf / New York + Smith & Jones / London
Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Campaign
Like Brands. Only Cheaper I
Agency: BMF / Sydney + Rabbit Content / Sydney
Client: ALDI Australia Category: Consumer - Television / 20 Second & Under - Campaign
World Gallery TV
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Television / 20 Second & Under - Campaign
AXE - The Thing
Agency: 72andSunny / Amsterdam
Client: Unilever (AXE) Category: Consumer - Television / 60 Second - Single
Only Ordinary by Name
Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London
Client: Heineken - John Smith's Category: Consumer - Television / 60 Second - Single
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel Category: Consumer - Television / 60 Second - Single
Time Upon a Once
Agency: BBDO / New York
Client: GE Category: Consumer - Television / 60 Second - Single
The Stone
Agency: BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris
Client: CANAL+ Category: Consumer - Television / 60 Second - Single
Moments
Agency: DDB Canada / Vancouver
Client: Volkswagen Category: Consumer - Television / 60 Second - Single
Trip
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Television / 60 Second - Single
Thank You For Being A Friend
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis
Client: Arby's Category: Consumer - Television / 60 Second - Single
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Television / 60 Second - Single
Find Your Flow
Agency: Grey / London
Client: Lucozade Ribena Suntory Category: Consumer - Television / 60 Second - Single
Portraits
Agency: iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York
Client: Fiat Chrysler Automobiles/ Jeep Category: Consumer - Television / 60 Second - Single
The Test
Agency: MullenLowe U.S. / Los Angeles
Client: Acura Category: Consumer - Television / 60 Second - Single
Kids
Agency: RadicalMedia / New York + BBDO / Berlin
Client: Smart Category: Consumer - Television / 60 Second - Single
Silver Skaters
Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London
Client: Rekorderlig Category: Consumer - Television / 60 Second - Single
Commander
Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York
Client: Audi of America Category: Consumer - Television / 60 Second - Single
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles
Client: Nike Category: Consumer - Television / 60 Second - Single
Dishes
Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London
Client: RB / Finish Category: Consumer - Television / 60 Second - Single
Whale
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 60 Second - Single
Churn
Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client: Powerade Category: Consumer - Television / 60 Second - Single
Rottofest Stock Footage
Agency: Marketforce / Perth
Client: Vulture Culture Category: Consumer - Television / Budget Under $100K - Campaign
Socrates Magazine Launch Campaign
Agency: TBWA\ / ISTANBUL
Client: Socrates Magazine Category: Consumer - Television / 60 Second - Campaign
Little Caesars: Most Impatient Person :15
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Consumer - Television / 20 Second & Under - Single
Flag hand
Agency: McCann Central / Birmingham + Plaza Films / Sydney
Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Bradley
Agency: McCann Central / Birmingham + Plaza Films / Sydney
Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Television / Over 60 Second - Single
Spare the Act - Lap Top
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Spare the Act - Nespresso
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Birth
Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London
Client: Audi Category: Consumer - Television / Over 60 Second - Single
Extra "Sarah & Juan"
Agency: Energy BBDO / Chicago
Client: Wrigley, a Subsidiary of Mars Category: Consumer - Television / Over 60 Second - Single
The Launch
Agency: Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Union Editorial / Los Angeles
Client: Adobe Category: Consumer - Television / Over 60 Second - Single
Mechanics
Agency: RadicalMedia / Berlin + Thjnk / Berlin
Client: Audi Category: Consumer - Television / Over 60 Second - Single
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor Category: Consumer - Television / Over 60 Second - Single
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan Category: Consumer - Television / Over 60 Second - Single
Short A Guy
Agency: Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles
Client: Nike Category: Consumer - Television / Over 60 Second - Single
Little Caesars - Lamination TV 30
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Consumer - Television / 30 Second - Single
Shock
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler Category: Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Agency:
Publicis Conseil / Paris
Client:
France 5
Title:
Domestic Violence
Category:
Consumer - Television / Budget Under $100K - Single
Annual ID:
FI16156M
Award:
2016 Film Merit Award
Agency:
Sid Lee / Montréal
Client:
Kumpan Electric
Title:
Library
Category:
Consumer - Television / Budget Under $100K - Single
Annual ID:
FI16157M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America / Snickers Crispers
Title:
Crisper TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16130M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
Priceline.com
Title:
Priceline TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16131M
Award:
2016 Film Merit Award
Agency:
CP+B / Miami
Client:
letgo
Title:
It's Really Time to Let Go
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16132M
Award:
2016 Film Merit Award
Agency:
Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles
Client:
JBL
Title:
Epic Cord Fail
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16133M
Award:
2016 Film Merit Award
Agency:
Droga5 / New York
Client:
Scion
Title:
Weird, Right?
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16134M
Award:
2016 Film Merit Award
Agency:
McCann / New York
Client:
New York Lottery
Title:
Way Better Rich Person TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16135M
Award:
2016 Film Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
UBS
Title:
UBS Retirement Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16136M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Santa Suits Up
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16137M
Award:
2016 Film Merit Award
Agency:
Barton F Graf / New York + Smith & Jones / London
Client:
Scotts Miracle-Gro
Title:
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16141M
Award:
2016 Film Merit Award
Agency:
BMF / Sydney + Rabbit Content / Sydney
Client:
ALDI Australia
Title:
Like Brands. Only Cheaper I
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16142M
Award:
2016 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
World Gallery TV
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16143M
Award:
2016 Film Merit Award
Agency:
72andSunny / Amsterdam
Client:
Unilever (AXE)
Title:
AXE - The Thing
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16095M
Award:
2016 Film Merit Award
Agency:
adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London
Client:
Heineken - John Smith's
Title:
Only Ordinary by Name
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16096M
Award:
2016 Film Merit Award
Agency:
BBDO / San Francisco
Client:
Barbie, Mattel
Title:
Imagine the Possibilities
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16097M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Time Upon a Once
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16098M
Award:
2016 Film Merit Award
Agency:
BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris
Client:
CANAL+
Title:
The Stone
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16099M
Award:
2016 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Volkswagen
Title:
Moments
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16100M
Award:
2016 Film Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Andes Beer
Title:
Trip
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16101M
Award:
2016 Film Merit Award
Agency:
Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis
Client:
Arby's
Title:
Thank You For Being A Friend
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16102M
Award:
2016 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client:
Comcast/XFINITY
Title:
Emily's Oz
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16103M
Award:
2016 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client:
Adobe
Title:
Dream On
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16104M
Award:
2016 Film Merit Award
Agency:
Grey / London
Client:
Lucozade Ribena Suntory
Title:
Find Your Flow
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16105M
Award:
2016 Film Merit Award
Agency:
iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York
Client:
Fiat Chrysler Automobiles/ Jeep
Title:
Portraits
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16106M
Award:
2016 Film Merit Award
Agency:
MullenLowe U.S. / Los Angeles
Client:
Acura
Title:
The Test
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16107M
Award:
2016 Film Merit Award
Agency:
RadicalMedia / New York + BBDO / Berlin
Client:
Smart
Title:
Kids
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16108M
Award:
2016 Film Merit Award
Agency:
Saatchi & Saatchi / London + Biscuit Filmworks / London
Client:
Rekorderlig
Title:
Silver Skaters
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16109M
Award:
2016 Film Merit Award
Agency:
Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York
Client:
Audi of America
Title:
Commander
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16110M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles
Client:
Nike
Title:
Last
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16111M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London
Client:
RB / Finish
Title:
Dishes
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16112M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Whale
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16113M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client:
Powerade
Title:
Churn
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16114M
Award:
2016 Film Merit Award
Agency:
Marketforce / Perth
Client:
Vulture Culture
Title:
Rottofest Stock Footage
Category:
Consumer - Television / Budget Under $100K - Campaign
Annual ID:
FI16158M
Award:
2016 Film Merit Award
Agency:
TBWA\ / ISTANBUL
Client:
Socrates Magazine
Title:
Socrates Magazine Launch Campaign
Category:
Consumer - Television / 60 Second - Campaign
Annual ID:
FI16115M
Award:
2016 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
Little Caesars: Most Impatient Person :15
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16138M
Award:
2016 Film Merit Award
Agency:
McCann Central / Birmingham + Plaza Films / Sydney
Client:
Hardys Wine
Title:
Flag hand
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16139M
Award:
2016 Film Merit Award
Agency:
McCann Central / Birmingham + Plaza Films / Sydney
Client:
Hardys Wine
Title:
Bradley
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16140M
Award:
2016 Film Merit Award
Agency:
72andSunny / Los Angeles
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16144M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Curry's PC World
Title:
Spare the Act - Lap Top
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16145M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Curry's PC World
Title:
Spare the Act - Nespresso
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16146M
Award:
2016 Film Merit Award
Agency:
BBH / London + Mill+ / London + The Mill / London + String & Tins / London
Client:
Audi
Title:
Birth
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16147M
Award:
2016 Film Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley, a Subsidiary of Mars
Title:
Extra "Sarah & Juan"
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16148M
Award:
2016 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Union Editorial / Los Angeles
Client:
Adobe
Title:
The Launch
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16149M
Award:
2016 Film Merit Award
Agency:
RadicalMedia / Berlin + Thjnk / Berlin
Client:
Audi
Title:
Mechanics
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16150M
Award:
2016 Film Merit Award
Agency:
RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client:
American Honda Motor
Title:
Paper
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16151M
Award:
2016 Film Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client:
Nissan
Title:
Shoulders of Giants
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16152M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles
Client:
Nike
Title:
Short A Guy
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16153M
Award:
2016 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
Little Caesars - Lamination TV 30
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16116M
Award:
2016 Film Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
Daimler
Title:
Shock
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16117M
